COURSE TITLE:

BROADCAST MANAGEMENT AND PROGRAMMING

COURSE CODE:

MAS 341

ASSIGNMENT:

COMMISINIONG OF PROGRAMME

PREFERRED STATION:

TELEVISION CONTINENTAL (TVC)

GROUP MEMBERS:

1.                 ARIYO DASOLA MORIAM                                       160902504

2.                 MUSA FARIDAH ADEPEJU                                      160902544

3.                 SIKIRU AMUDAT AINA                                             160902555

4.                 OGUNDORO OMOWUNMI                                      160902503

5.                 FAGBILE MOENIKEJI HALIMAT                           160902558

6.                 NWOSU CHIDERA LILIAN                                       160902550

7.                 IDIAGHE BOLUWATIWI                                          150902187

8.                 FAYOSE OLUWADAMILOLA ESTHER                150902189

9.                 ABODUNRIN SULIAT ADEWUNMI                        150902165

10.            SANUSI SAMUEL ADESHINAYOMI                      150902169

LECTURER IN CHARGE:

DR. IFEOMA AMOBI

However, before going into details, we would like to examine what exactly commissioning is and what, how and when a programme is to be commissioned.

COMMISSIONING PROCESS

 It is a strategic and robust  framework that supports the development and commissioning of content  and ensures adherence  to the policy of the broadcast station and the schedule obligation for platforms or channels.

A successful  program is a result of series of interrogation, review, approval of the creative, financial and legal viability by the commission body.

            However,, for a programme to have been successfully commissioned , it should  pass through  three (3) major stages otherwise  referred to as the components of commissioning of production, which are

1.      Editorial component

2.      Production component

3.      Legal right

TVC AS A CASE STUDY

 Having spoken with several  personnel (editors, head of  programme, finance manager and other required personnel)it has  been  deduced that basically TVC interms of house style has no standard house style and this is because they produce variety of programme and they use different style for the production of different programmes.

In terms of the commissioning process, they generate their programs in three ways, which are

1.                  EDITORIAL  COMPONENT

TVC being a prominent TV station has 3 main sources of programmes, but two  (2) will be discussed based on this study.

i.                    In-house production

These are programmes produced using in house material, resources and personnel to control programmes and avoid dumping  foreign content on the audience.

And also, in TVC, some of the personnel write script, i.e. get stories, editorial, features using  the TV studio and equipment for the  production of such  programme. However before these script can be visualized, it has to go through the editor  in chief to  check for error and ensure conformity with house style.

ii.                 Programmes from external producers (independent producers)

These producers purchase  airtime from the station (TVC) to air their programmes, but before such programmes can be aired, it has to go through a quality check, which implies the producer sending a preview copy to the station to check for: AIR WORTHY: This is mostly handled by the quality control department, and they look out for the video cut, audio cut, and the messages it is carrying. Furthermore, a programme is said to be air worthy not only if the content is properly checked but they also check out for the broadcasters and presenter dress sense in conformity with the programme and stations house style.

Note: The running time for a 30min programme on TVC is 26min including adverts, and for every 30min programmer only 6mins worth advertisement i.e. in every 1hour programme is 12 min advertisement.   

2.                  Production component.

The major function of a radio or TV station is News Function, TVC gathers, present and monitor news internally and this is to avoid bias, but in some cases, where they are directly linked to network stations ,they can also get their news from their network stations or affiliates and other external and impartial sources.

Their production process is divided into 3:

i.                    Pre- production  ii,. Production     iii. Post-production

i.                    Pre-production: They do more of research here, i.e. they get to know their target audience and what their competitor is  offering  and suitable presenters. And  in rare cases, they have to book studio for some programmes or outdoor production.

ii.                 Budget: They prepare budget for actual cost,props and work within the budget

iii.               Production: for the production of their programme they generate fund through selling of airtimes for advertisement.

3.                  Legal Right:

The Legal department  ensure that component of the content meets the regulatory body requirement.

Legal right and other law proceedings are handled in TVC by  their  inhouse lawyer and external solicitors.

Footages: in cases where  they buy or use  certain  contents that  is not theirs, they give proper attribution to the sources (Logos, name of material, address, email etc).

And sometimes they sign deal with certain companies that  gives them materials.

Ø    In terms  of musical video, they  pay bulk fee  to Copy Right Society of Nigeria (COSON) annually   which will help distribute to the artite which songs were played.

Ø    They also pay a percentage of their profit to National Broadcasting Commission (NBC) annually.

SCHEDULING

The content and audience would determine when  to fix such programes e.g.  Children programme are fixed 4-5pm that is assumed to have been back from school and adult 9-10PM when the children are asleep.

NOTE: Television continental is entertainment driven and that is why most of their programme have entertainment slants in it i.e. more of soap operas, music video and less documentaries and news.

NOTE:           PUBLIC AFFAIRS BROADCASTAING

Although, PAP are no subjected to commercialization but in TVC there is what they call EYEBALLS i.e. viewership in order to satisfy a particular section of their viewers and attract adverts for other programmes and this is because all programmes are not meant for commercialization

NOTE

TVC however, is not just about commercialization but to inform, educative, entertainment and serve other social responsibility by also reflecting  political, economic, social and cultural values of the society.